The Salience Shift

The Salience Shift is a 6-week live series designed for parents and professionals who already understand that behavior is more than what we see—and still find themselves in moments where nothing seems to work.

You’ve likely experienced this:

• The same strategy works one day—and not the next
• What usually helps suddenly escalates things
• You’re adjusting in real time, trying to figure out what’s missing

👉 That’s not inconsistency.
That’s a shift in what’s driving the moment.

This series focuses on understanding how behavior organizes around what becomes most salient across:

• Self (internal state, regulation, sensations)
• Social (relationships, expectations, interaction)
• Context (environment, demands, timing)

When salience shifts, behavior shifts.

This work helps you:

• recognize those changes as they happen
• understand what’s actually driving behavior
• respond in ways that reduce escalation
• expand access to skills in real time

👉 Not after the moment—during it.

CHOOSE YOUR TRACK

To support real application, this series is offered in five distinct tracks based on your role:

• Parent Track → for caregivers navigating real-life moments at home
• Educator Track → for teachers and school staff supporting students in dynamic classroom environments
• RBT Track → for behavior technicians applying support in session (includes PDUs)
• BCBA Track → for clinicians seeking deeper clinical application across complex cases (includes CEUs)
• Other Professionals Track → for psychologists, OTs, SLPs, and social workers integrating this framework into their practice

 IMPORTANT REGISTRATION NOTE

👉 Please select the track that matches your primary role when registering.

Each track is:

• held separately
• tailored to that specific context
• designed for discussion and application within that role

You only need to purchase one track.

If you’re unsure, choose the role where you most often find yourself in real-time moments where things shift.

This isn’t about learning more strategies.

You’ve likely already tried that.

👉 This is about learning to see what’s actually driving the moment—
so your response can change what happens next.